40 enquiries in the CRM. Source: unknown.
The form doesn't pass on the source. So the budget keeps flowing on gut feeling.
WordPress plugin · free 14-day trial
The WordPress form builder with probably the most accurate lead tracking.
Every lead arrives with its source: in the browser and server-side via Meta Conversions API, GA4 Measurement Protocol and Google Ads. Driven by consent, straight into your CRM. No tag manager tinkering.
Add a payment method, pay nothing for 14 days. Cancel anytime.
Click on your ad
Google Ads, Meta, LinkedIn …
Leadtrace form
Enquiry from Lisa Mertens
Arrives clean, browser- and server-side
- HubSpot contact with source
- Meta Conversions API
- GA4 Measurement Protocol
- Google Ads conversion
Works with
- HubSpot
- Brevo
- Google Ads
- Meta Pixel + CAPI
- GA4
- TikTok
- Google Tag Manager
- Make
- Zapier
- n8n
- Borlabs Cookie
- Complianz
- Real Cookie Banner
- Breakdance
- Elementor
Sound familiar?
Leads come in. Nobody knows from where.
Google Ads shows 12 conversions, the CRM shows 7.
The pixel fires twice, there's no server event, consent blocks the rest. The numbers never add up.
New landing page, another two hours in Tag Manager.
Triggers, variables, testing. Per form. And again for the next page.
Leadtrace fixes it where the lead is born: in the form. Source, consent and delivery are built in. No tag manager setup per form.
Who it's for
For every enquiry that counts.
One landing page or fifty client sites: Leadtrace is the form behind it.
Lead generation
Landing pages, quote requests, lead magnets. Every enquiry with campaign and click ID, so budget goes where it works.
Job applications
Application forms with file upload, stored encrypted. Download only after login, with audit log and retention period. And you see which ad brought the application.
Contact requests
The ordinary contact form, done properly: spam protection, confirmation email, submission in the CRM instead of the inbox.
Agencies
One setup that works the same on every client site. Client role without access to settings, license per website.
Tracking made simple
Three steps. Then it runs.
Build the form
Drag fields, click steps and logic. Or import an existing form from HubSpot, Contact Form 7, WPForms and more. Embed with the Breakdance or Elementor element.
Pick your cookie tool
Borlabs, Complianz or Real Cookie Banner, usually detected automatically. From now on nothing fires without consent.
Switch on the conversion APIs
Meta Conversions API, GA4 Measurement Protocol, Google Ads and TikTok by toggle. Browser and server events deduplicated, identity data hashed.
Breakdance & Elementor
At home in your page builder.
No guessing shortcodes, no placeholder box. The “Leadtrace Form” element sits right in the editor and shows the real form while you build the page.
- “Leadtrace Form” element for Breakdance and for Elementor
- Pick the form from a dropdown, done
- Live preview in the editor, exactly as visitors see it (not submittable inside the editor)
- Without a builder: shortcode, for example in the WordPress shortcode block
- Breakdance
- Elementor
- Shortcode
FormContact (ID 10647)
PreviewOn
First name
Last name
Work email
Phone+44
I agree to the privacy policy
Send enquiry
Preview in the editor
CRM
Straight into the CRM. Clean on the contact.
No embed codes, no detours. The enquiry lands as a record on the contact, with everything that belongs to it. For HubSpot and Brevo.
- Submission in the HubSpot contact timeline, as a real form submission, fields mapped cleanly, company associated
- Source on the contact: source, campaign, click ID. Plus the HubSpot tracking cookie so HubSpot can attribute the source
- Consent (legal consent) passed on correctly
- Import HubSpot forms and keep running them as fast, native WordPress forms
- Brevo: create or update contacts, assign lists, double opt-in with redirect
- Delivery with log and retry, resend with one click. Without a CRM: email, webhook, CSV
- HubSpot
- Brevo
- Webhooks · Make · Zapier · n8n
- More CRMs planned
Submission #482Contact form · 2 minutes ago
- Name
- Lisa Mertens
- lisa@example-ltd.com work
- Phone
- +44 20 7946 0958 verified
- Source
- google / cpc · campaign “Brand UK”
- Click ID
- gclid Cj0KCQjw…
- Consent
- Marketing Borlabs Cookie
- Variant
- B · A/B test “Short form”
Delivered:HubSpotGoogle AdsMeta CAPIGA4
Data quality
Data you can actually work with.
Every submission arrives complete, validated and with context. Not as a fragment someone has to clean up.
- Source captured automatically: UTM parameters and click IDs from Google, Meta, TikTok, Microsoft and LinkedIn, first landing page, referrer. Across pages, after consent.
- Validated fields: phone with country code, block for free-mail addresses, required fields checked server-side.
- No duplicate conversions: for Meta, TikTok and Google Ads, pixel and server event share one event_id.
- Identity data hashed: email, phone (E.164) and name go to Meta and GA4 as SHA-256 only.
- Consent in every record. No consent, no tracking, but still a lead.
- Everything stays with you: submissions in your WordPress database, CSV export, retention periods.
Dashboard
See what comes in. And where it comes from.
Submissions, conversion rate, delivery rate and source by channel, right in the WordPress admin. No analytics setup.
Hello Carsten7 days30 days90 days
Submissions128+18%
Form views2,340Before: 2,105
Conversion rate5.5%Submissions per view
Delivery rate100%0 with errors
Spam blocked41without captcha
Trend
Where enquiries come from
- Google Ads54
- Meta31
- Organic22
- LinkedIn12
- Direct9
And more
What else is included.
Multi-step & logic
Progress bar, conditional fields and steps, validated server-side. Repeatable field groups, e.g. for several line items.
One question at a time
One field per screen like Typeform, embedded or as its own full-screen page. Enter and A/B/C keys, auto-advance, welcome screen.
A/B tests
Test variants without cookies. Winner from 95% confidence, adopt with one click. The variant is stored in every record.
Confirmation email
Auto-reply per form, with placeholders, reply-to and abuse protection.
File upload & lead gate
Uploads in the form. Or the download only after the form, as a lead magnet.
Webhooks
For Make, for example: signed, with retry and log. Optional protection against formula injection.
Spam protection without tracking
Honeypot, timing check, rate limit and signed form token. Optional Cloudflare Turnstile or reCAPTCHA v3. Plus retention periods and a suggested privacy text.
Dashboard with sources
Submissions, conversion rate, delivery rate and spam at a glance. Source by channel: Google Ads, Meta, TikTok, LinkedIn, organic, email, direct.
Matches your design
Five design presets, adjustable colours, radii, spacing and buttons. Automatic contrast on dark backgrounds.
Hidden fields & prefill
Fill fields automatically from URL parameters, UTM, cookies, landing page and referrer. Any field can be prefilled via URL.
Breakdance & Elementor
“Leadtrace Form” element with preview in the editor. Shortcode without a builder.
Quiet operation
System checks with hints, signed updates in the WordPress backend, delivery log with “Resend”. Multisite-ready. For agencies: client role without access to settings.
Migration
Already using a form plugin? Switch in minutes.
Leadtrace imports your existing forms and swaps them on every page. With backup and undo.
- Contact Form 7
- WPForms
- Fluent Forms
- Gravity Forms
- Ninja Forms
- Formidable
- Elementor Pro
- Breakdance
- HubSpot
Import
Take over fields, logic, steps and thank-you message from nine plugins, including HubSpot forms from your portal. The design comes from Leadtrace.
Replace on pages
Swap the old forms for the new one on every page, in a single step.
Undo included
A backup is taken before the swap. If something's off, restore the old state with one click.
Compare
What the same thing costs elsewhere.
With most form plugins, HubSpot is a feature of the most expensive tier. Server-side tracking isn't included anywhere, that takes a second plugin.
| For one website | HubSpot integration | Server-side tracking Meta CAPI, GA4 MP | Source across pages click IDs, UTM | Price per year with HubSpot + server tracking |
|---|---|---|---|---|
| Leadtrace | ✓ included, plus Brevo | ✓ included, deduplicated | ✓ included | €99 excl. VAT |
| WPForms | Elite only, $599 | – add-on plugin from $199 | – | from approx. $800 |
| Formidable Forms | Elite only, $599 | – add-on plugin from $199 | – | from approx. $800 |
| Fluent Forms | Pro, from $79 | – add-on plugin from $199 | – | from approx. $280 |
| Gravity Forms | Basic, from $59 | – add-on plugin from $199 | – | from approx. $260 |
| Typeform | Business, from $83/month | – no CAPI | UTM only | from approx. $1,000, with response limit |
List prices in USD according to vendor websites and documentation as of 12 October 2026, without first-year discounts, no guarantee. Add-on plugin for server-side tracking: e.g. PixelYourSite Pro from $199 per website per year. Server-side tagging hosting (e.g. Stape, from $17/month) not included. Leadtrace: €99 excl. VAT for websites 1 to 4, then €79 and €59.
Pricing
Try first, pay later.
14 days free. Then an annual license per website, all prices excluding VAT.
- Websites 1 to 4€99 / year
- Websites 5 to 19€79 / year
- From website 20€59 / year
- All features and all updates, including new features, for as long as the license runs. Right in the WordPress backend.
- Unlimited forms and submissions, no response limits
- Staging on localhost, *.local and *.test doesn't count
- Add websites anytime in the customer portal, charged pro rata
- Sold to businesses only, reverse charge with EU VAT ID
While the license runs: every update, every new feature, delivery to CRM and tracking. After expiry: forms stay visible, submissions are saved but no longer delivered. Updates stop.
Your price after the trial
€99
per year, excluding VAT
1 × €99
Payment via Stripe. After the trial the license renews annually until you cancel in the customer portal. One trial per customer. The terms apply. Cookie settings.
FAQ
Common questions.
How does the 14-day free trial work?
Click “Start free 14-day trial”, add a payment method and receive your license key by email right away. Nothing is charged for 14 days. Cancel in the customer portal before then and you pay nothing. One trial per customer.
Do I pay per website?
Yes. The license is per website per year. Websites 1 to 4 cost €99 each, websites 5 to 19 €79 each, from website 20 €59 each, all excluding VAT. 5 websites cost 4 × €99 + €79 = €475. Staging on localhost, *.local and *.test does not count. You can increase the number anytime in the customer portal, charged pro rata.
Do I need HubSpot?
No. Direct CRM integration is available for HubSpot and Brevo. Without a CRM, submissions stay in your WordPress database, go to you by email and to the sender as a confirmation, can be exported as CSV and forwarded to Make, Zapier or n8n via signed webhook. Tracking to Google Ads, Meta, TikTok and GA4 works independently of any CRM.
Can I migrate my existing forms?
Yes. Leadtrace imports forms from Contact Form 7, WPForms, Fluent Forms, Gravity Forms, Ninja Forms, Formidable, Elementor Pro, Breakdance and HubSpot: fields, required flags, options, validation rules, conditional logic, steps and thank-you message. Design, email notifications and old submissions are not imported; field types without an equivalent (e.g. payment, signature) are skipped with a notice. “Replace on pages” swaps the old forms on every page, with a backup taken first and “Undo” as long as the page hasn't been edited since.
Does it work with my cookie banner?
Borlabs Cookie, Complianz and Real Cookie Banner are supported directly and usually detected automatically, plus Google Consent Mode v2. Tracking only fires after consent.
Does it work with Breakdance or Elementor?
Yes. There is a dedicated “Leadtrace Form” element for Breakdance and for Elementor, with a form dropdown and live preview in the editor. Without a builder you embed forms via shortcode.
What can Leadtrace not do?
Leadtrace is built for lead, contact and job application forms. There are no payment fields, no signatures, no appointment booking, no star ratings and no calculations. Addresses are made up of individual text fields. If you need those, a classic form plugin is the better fit.
What happens when the license expires?
Your forms stay visible and submissions are still saved in your WordPress database. They are no longer delivered, and updates stop. Without an active license the plugin does not display forms.
How do I cancel?
The license renews every year until you cancel. You can do that directly in the customer portal: sign in with the email address from your purchase and cancel the subscription. The license then runs until the end of the paid term. You'll also find invoices there and can change your payment method.
Clean lead data. From your next form on.
Free 14-day trial. License key arrives by email right away, setup in an hour.
Start free 14-day trial €0 today. Cancel anytime.